I recently met up with a fascinating new startup called PropertyPilot, which has an entirely new view on real estate data. PropertyPilot recently launched an innovative GIS platform that delivers instant access to tremendous amounts of real estate related data. The site allows a variety of industry professionals to quickly navigate geographic parcel maps covering millions of properties and all property classes, all in a very easy to navigate digital format. I spoke with David Gross, Director of Business Development at PropertyPilot to get some more insights into their real estate software and growth plans.
Michael Beckerman: Describe PropertyPilot. When was it founded, etc...
David Gross: PropertyPilot is a cloud-based GIS platform that incorporates layers of public, third-party and user data on a digital parcel map. PropertyPilot makes it easy for users, such as local governments, lenders and investors to integrate and visualize large amounts of data.
We have created a robust tool set that allows users to leverage all of the system’s data and layers. These tools are related to market research, property valuation, property records management and marketing.
PropertyPilot was founded by long time real estate investor and technology enthusiast, Michael Bonner in the beginning of 2012, PropertyPilot serves as a map-based platform that easily and securely integrates external data. This application has tremendous value for diversified group of users.
Michael: Who are your target audiences?
David: Today, a number of different types of real estate professionals are PropertyPilot subscribers. The majority of subscribers are lenders, investors and real estate brokers (both commercial and residential), with a municipalities coming on board in the near term. We feel the data integration solution, coupled with the ability to deploy a cloud-based public-facing GIS portal will greatly benefit municipalities who don’t have the budget or resources to build a comprehensive system themselves.
Michael: Why is there a need for a site like yours? What problems does it solve?
David: For real estate professionals, there are few, if any solutions that deliver as much data and as many tools as affordably as we do. In addition, PropertyPilot’s user experience and proprietary map are on par with the best GIS solutions available.
For municipal governments and to a larger extent, lenders and companies with a real estate footprint, PropertyPilot serves a platform that allows them to integrate all types of data, from different server locations in a secure environment. This solves a huge problem because it streamlines their data on a system that does not require local installation, versioning and expensive updates.
In addition, it breaks down departmental barriers. For example, a municipal government doesn’t need to rely on a system that becomes antiquated after a few years. PropertyPilot is perpetually improving. Municipal departments, whether it be the planning office or the tax assessor’s office can share data that is critical to their particular needs. In the near term, PropertyPilot will be available in mobile devices, allowing data to be managed and shared at the street level.
Michael: What is your growth strategy?
David: Like all brand new start-ups, we are getting the word out. It has enabled us to identify our customer’s pain points and invent cost effective solutions. We feel that as a data-driven company, we are capable of producing and broadcasting data and insights that real estate stakeholders will value. This is helping to define our value proposition to a broader audience.
We are building strategic relationships to make inroads to the harder to reach customer segments. In addition we have become active in a number of government and planning related associations, which has helped spread the word about PropertyPilot to influencers and policy makers.
Over the next 3 months we will expand our regional footprint to New York and Pennsylvania.