Small is Beautiful!

whatsapp, whatsapp news, tech startups, the news funnel, michael beckerman

All anyone wants to talk about is WhatsApp. Every startup now thinks they can sell for $19 billion and every investor thinks every start up should sell now and join in on the gold rush.

Kudos to the team at WhatsApp, they seem like the kind of guys you would want to root for. The numbers are staggering, the growth unprecedented. That’s all anyone seems to be talking about. 250 million users in five years. Crazy right?

But, I was actually thinking of this deal in another way. Two things came to mind.

The first is what this article in The New York Times points out in a brilliantly insightful way. The smallness and intimacy of the product are what makes it really attractive and contrarian. Yes, there are huge user numbers in total, but it seems to me that the growing trend is about people NOT wanting to broadcast everything to the widest audience possible; It’s about keeping their circles smaller and tighter.

On a related note, this is why I keep hearing from so many people that LinkedIn has completely turned them off – it’s just too damn crowded and noisy. I can’t understand why they continue wanting to add more content and encourage more connections. Everyone I know is looking for a forum that targets better content, not one that broadcasts more for you to consume.

The second thing I thought about was in reference to my little real estate news site and others like me who are not so much focused on building the largest, biggest and noisiest site in the world, but sites that are targeted, efficient and effective for our users. The goal that I had with my site was to eliminate the irrelevant noise and just be a really useful content curator for real estate professionals. Nothing more, nothing less.

Maybe, just maybe, smaller is better for some of us. And, better is better for many of us. Perhaps the pendulum is starting to shift, albeit quietly at the moment, to being less about size and more about making your network smaller and more manageable.

Maybe, just maybe, smaller is better for some of us. Better is better for many of us. Perhaps the pendulum is starting to shift, albeit quietly at the moment, to being less about size and more about making your network smaller and more manageable.

So, here's to the small guys...me and WhatsApp :)