While I have written extensively about how print is on its last breath (unfortunately) and digital media is exploding in various forms, one of the trends to pay attention to is how new forms of data and content work their way into the business community.
In my world, Facebook isn’t a big deal but Twitter is becoming more and more relevant to business professionals. But, if you take a deeper dive into how the business sector uses digital media, it’s still not that prevalent. Just compare the sizes of the audiences on sites like BuzzFeed, VICE or Complex to the sizes of the audiences say, for business properties on web versions of Bloomberg, Financial Times or even The New York Times, and it’s not even close. Even in the tech sector, if you look at the most popular sites like TechCrunch, AllThingsD and Mashable, they are still relatively small compared to those operating in the consumer sector. Makes total sense.
But, it will only be a matter of time until the media world awakens to the enormous potential of creating real time digital news and data sites that push relevant content to their target markets - sites that truly become essential in the daily lives of business professionals.There is so much upside potential for this type of product, in the way Bloomberg cornered the market with their content and delivery mechanisms.
It’s one of the reasons our mobile app is growing so fast, because of the tremendous demand for the delivery of relevant and digestible content in real time
This article provides just one example of how truly transformative the media landscape could become once a powerhouse sees the potential to tap into this hugely unmet market demand.
And if it starts on Wall Street, chances are, it will spread like wildfire to other sectors in the business community.