Why is it so good? Several reasons.
First of all, the headline is awesome. It's attention getting and message driven at the same time.
Second, it's full of useful information. It's not obscure or self promotional.
Third, it promotes the company sponsoring the blog in a subtle way only at the end.
I have been writing about how company and professionals need to take advantage of self-publishing their content for a while. Companies who don't realize the power of self-publishing tools like The News Funnel, Twitter, Facebook and LinkedIn are missing out on some really effective marketing tools. Remember - the impact of traditional media is dwindling big time!