I have been preaching the enormous opportunities for real estate companies, and for any company actually, to become content creators for a long time. In fact, my good friend Jeremy Neuer sent this amazing blog by Gary Vaynerchuk the other day which echoes this. >> Every Company is a Media Company
The catch? It has to be GOOD content.
You can't just throw some self serving crap against the wall and hope it will stick and resonate. I actually wrote about this the other day too...How to write a really good blog and promote your company (without promoting your company)
I saw this blog by PivotDesk the other day in my customized News Funnel and I said, "Wow, these guys completely get it". What an amazing example of a how you can use a blog to educate people and subtly, as a result, build your own brand as a thought leader.
Kudos to PivotDesk on an awesome blog.