Breaking News: Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media
It’s all about content!
Read this to understand: Here's Why Verizon Wants to Buy Yahoo So Badly
And now Microsoft buying LinkedIn for a crazy price. Why?
Again, its about content, connectivity and social media. Keeping customers engaged. Attracting new ones. Providing thought leadership. Ad technology. And so on.
If you are a company with a large user base, creating and owning content solutions is a smart business business move.
Not sure how this deal will ultimately work out, but it's a clear sign of whats to come.