There is very little information about the genetic makeup of the commercial real estate brokerage sector. But thanks to leaders like Linda Day Harrison of theBrokerList and Ewa Baska and Troy Fedder, both of Buildout, they are helping us get to get a deeper understanding of some of the habits of commercial real estate brokers with a newly added “Marketers Edition.
Fifth Wall and Rudin Management are household names in their respective businesses. Fifth Wall, the largest real estate focused VC. Rudin, one of NYC’s most respected, largest and active developers. But, what do they have in common? They are partners in Fifth Wall and both companies obviously are passionate about technology.
I actually began my PR career representing home builders. It was the late 1980’s and that was the only big game in town if you wanted to be where the action and money were. It wasn't until the mid-nineties that commercial real estate really became a thriving sector for many of us on the services side.