new series: on the startup road
Recap of my meetings and conversations with the most innovative companies leading #CREtech. Click here to check out the full series.
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If you are a real estate broker, commercial or residential, there probably has never been a better time to embrace innovation than right now. Of the hundreds of active, vibrant and innovative startups on the real estate tech scene, the majority of them are focused on building tools specifically for the brokers.
I think that there is a really important trend taking place in the real estate tech space. And this trend will have a significant impact on the sector’s ability to scale into an established, vibrant and ultimately successful ecosystem.
A top-10 ranked global accelerator and venture capital firm whose founders have gone on to raise over $500M in follow-on funding and include companies like: SeatGeek, HouseParty, LevelUp, Adaptly, BioBots, Biomeme, Elevate, and more.
This story from Business Insider caught my eye and is a relevant followup to my recent blog about job losses coming as a result of tech innovation. This story further supports the narrative that while technology will offer amazing benefits in terms of efficiencies, analytics and cost control, those that don’t anticipate the coming impact on the real estate sector will unfortunately get hurt.
I remember the day so clearly. It was actually way back in 2004. I was working at my PR firm representing real estate companies. We had a pretty big operation. Hundreds of clients from across the country.
I had such a great time the other day chatting with Maureen Waters, CMO of Ten-X Commercial for a #TALKSHOP live. I don't think the real estate community, or more specifically, the cre tech sector, is fully aware of how large and successful Ten-X is. I was thrilled at the opportunity to talk to one of the top leaders inside the company.
There is no doubt that the residential real estate sector embraced tech well before the commercial sector. Look no further than the success of Zilllow which is now a billion dollar company!
We are clearly living in historic times. Some call it the” Age of the Great Tech Revolution”. I have read that over the next five years the pace of technological innovation will be unlike anything we have ever seen before in modern times.
I had the great pleasure of meeting up with Mark Gilbreath, CEO and Founder of LiquidSpace.com last week and we had a good time talking about commercial real estate tech and his site during our #TALKSHOP Live discussion. Mark is honestly one of the most impressive startup founders I have met in my six years or so in this space.
Every once in awhile you connect with someone who really makes an impression on you. Misha Esipov is one of those rare people you meet who is doing good business while doing good for people. And I think his business model is just about one of the most unique I have seen in the real estate tech world.
As anyone who reads my blogs or follows me on social media knows, I am a huge believer in the power of content marketing as the single biggest marketing trend I have witnessed in my almost thirty years in the real estate PR/marketing world. The ability for a brand or professional to tell their story, position themselves as thought leaders and build a dialogue directly with their target audiences is an amazing bi-product of the decimation of the traditional media sector.
Introducing Fifth Wall Ventures… $212 million dollars raised…the largest ever fund dedicated to real estate technology!!!
I was fortunate to meet up last week in NYC with a few folks who literally blew me away. Just about the most impressive people I have met in my five or so years in real estate tech.
I was speaking with a very experienced and successful tech entrepreneur and investor the other day who made a comment that really stuck with me. He said that the pace of change in tech over the next five years will be more profound than any other over the past fifty years! When I thought about it further, I totally got it. Think about the impact that driverless cars, AI, VR and a few other radical new technologies could have on every aspect of our lives. It is clear that profound changes are on the way. Changes that will not only dramatically change our digital lives but also have significant disruption on many industries.