While the CRE tech space is still in its infancy, if you really read the tea leaves it's clear that their will only be a few winners. This is nothing new. If you look at the larger tech landscape, there really are only a few companies that dominate our lives.
Yesterday I wrote about how we need the real estate industry at large (specifically the commercial side of the business), to get more involved in the tech sector. To embrace it. Invest in it. Support it.
I was at the amazing CRE // Tech Intersect event recently in NYC. Congrats to my friend Pierce Neinken on another extraordinary event! I was fortunate to have met Pierce when he first started this event platform a few years ago and to see where he has taken it is truly astonishing. From an idea to thousands of the best companies and people participating in his events… WOW!
To get a good view of where the CRE Tech sector is heading, RealMassive just gave us all an extraordinary perspective.
I have literally met hundreds of startups in the real estate tech space. So many inspire me personally. So smart. So technologically impressive. I can’t help but root for them all because I honestly feel that when one company wins, everyone in the sector wins.
Of all of the technology applications that will have a profound impact on the real estate industry, I Believe that virtual reality will be the most significant. I can see so many applications in almost every aspect of the sector... from showings to marketing to architecture and design. There is no doubt in my mind that VR will soon be something that touches all facets of the industry!
When I was running my PR firm, I developed this core philosophy of never getting out in front of my clients. Meaning, the role of the publicist was never to be seen or heard. Your job was to make the client the star.
I have written a lot about the important impact that technology has had in the real estate sector. I find that the most profound aspect is how everything is now open, transparent and readily available. You can literally access any type of content, data or information within seconds!
My news platform, The News Funnel, recently hosted a survey for a few hundred real estate marketing professionals to gauge their own marketing outlook and strategies.
Jeff Finn is a good friend of mine and someone I have partnered with for The News Funnel on many exciting initiatives between our two sites. I am always eager to learn more about companies like Realnex that continue to innovate and evolve. So I recently connected with Jeff to hear more about how RealNex rebuilt its site and the strategy behind the execution.
I am really impressed with RealMassive. I have had the pleasure of meeting Craig Hancock, CEO and Founder and Mike Westgate, VP of Marketing. I spent a lot of time with them learning more about their site and their future plans. When I met with them this past summer they were telling me about their plans to launch a new version of their site. Sounded really, really smart and cool. Made total sense for them... and for the market!
I think it’s pretty obvious that I read a lot and consume a lot of content. My entire career has been spent on the content side of the real estate business. First in public relations and now with my own news curating site, TheNewsFunnel.com. With that said, I am particularly passionate about all things going on in the real estate tech sector. So much so that I thought I would help others who share these passions. Here are my top 5 favorite reads this week in the real estate tech sector.
As someone who has been full time in the real estate tech space for almost five years, it’s thrilling to see how much the industry has grown over this period. While recognizing that there is still so much work to be done to get the sector to the point where it has a meaningful, sustainable impact on the industry as a whole, there is no doubt that substantial progress has definitely been made by tech sector. One of organizations and people that have had a profound impact is my friend Aaron Block of MetaProp NYC. Their Accelerator is really the first of its kind in the real estate space and I am fortunate to be an active supporter of theirs. I recently checked in with Aaron to get on update on their progress and where he thinks we are in the real estate tech space.
As my friends and family know, I am a pretty much obsessed with physical exercise (although you couldn't tell by looking at me:) For me, running and yoga have always been my two passions. But something that is just as important to me has always been my spiritual exercise (reading, studying and learning). As a practicing Buddhist, I am always seeking out new ways to learn more about who I am, grow as a person and contribute to the well being of others as a result.
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