I have written a lot about the important impact that technology has had in the real estate sector. I find that the most profound aspect is how everything is now open, transparent and readily available. You can literally access any type of content, data or information within seconds!
My news platform, The News Funnel, recently hosted a survey for a few hundred real estate marketing professionals to gauge their own marketing outlook and strategies.
Jeff Finn is a good friend of mine and someone I have partnered with for The News Funnel on many exciting initiatives between our two sites. I am always eager to learn more about companies like Realnex that continue to innovate and evolve. So I recently connected with Jeff to hear more about how RealNex rebuilt its site and the strategy behind the execution.
I am really impressed with RealMassive. I have had the pleasure of meeting Craig Hancock, CEO and Founder and Mike Westgate, VP of Marketing. I spent a lot of time with them learning more about their site and their future plans. When I met with them this past summer they were telling me about their plans to launch a new version of their site. Sounded really, really smart and cool. Made total sense for them... and for the market!
I think it’s pretty obvious that I read a lot and consume a lot of content. My entire career has been spent on the content side of the real estate business. First in public relations and now with my own news curating site, TheNewsFunnel.com. With that said, I am particularly passionate about all things going on in the real estate tech sector. So much so that I thought I would help others who share these passions. Here are my top 5 favorite reads this week in the real estate tech sector.
As someone who has been full time in the real estate tech space for almost five years, it’s thrilling to see how much the industry has grown over this period. While recognizing that there is still so much work to be done to get the sector to the point where it has a meaningful, sustainable impact on the industry as a whole, there is no doubt that substantial progress has definitely been made by tech sector. One of organizations and people that have had a profound impact is my friend Aaron Block of MetaProp NYC. Their Accelerator is really the first of its kind in the real estate space and I am fortunate to be an active supporter of theirs. I recently checked in with Aaron to get on update on their progress and where he thinks we are in the real estate tech space.
As my friends and family know, I am a pretty much obsessed with physical exercise (although you couldn't tell by looking at me:) For me, running and yoga have always been my two passions. But something that is just as important to me has always been my spiritual exercise (reading, studying and learning). As a practicing Buddhist, I am always seeking out new ways to learn more about who I am, grow as a person and contribute to the well being of others as a result.
Congrats and best of luck to Julie Augustyn of Foundry Commercial, Mike Westgate of RealMassive and Ryan Dennis of Ryan Dennis Live as they aim to execute the first CRE Tech SXSWi panel - essentially igniting the world's largest CRE Tech "Pop-Up."
I spent almost 30 years in the PR sector building my own agency from scratch. It was a thrilling journey. I was a self-taught agency guy, having never worked in the field or studied it in college.
I know I will get a lot crap for this post, but I am honestly at the stage in life where I really couldn’t care less :) I have been fortunate to meet so many people in the real estate tech space. As the founder of my own site, The News Funnel, I am always trying to meet new people in the space and learn as much as I can from others that are much smarter and more experienced than me. And it has been an amazing experience; I have met so many amazing, successful entrepreneurs that inspire me each and every day.
These days, it seems like so many blogs and experts give great advice on how to grow your footprint on social media. I don’t know about you, but with social media rapidly increasing in importance and value in the business world, I will personally take any advice I can get!
I have written a lot about the challenges facing media and trade media specifically. But I have also thought a lot about the media that is surviving and following a smart niche strategy. And finally, I have offered my two cents about how professionals and brands can fill this void and become media themselves.
As someone who has been in the PR/media space for almost 30 years, it is starting to feel like we are witnessing the equivalent of what Henry Ford did to the horse and buggy. Anyone who has been paying attention over the past years has literally watched the slow death of print. And even though media finally went online (although kicking and screaming), we are now watching banner ads die off too. Video is eating at that, for sure!
If you are in CRE tech and don't know about my friend and fellow blogger Duke Long, you must be hiding under a rock or something. Duke is widely known as the premier thought leader in the space. And if you do hopefully know and follow Duke, you know he has moved to New York City to be at the center of the CRE tech universe.
Years ago, Google was where you went to search. Facebook was where you went to check up on friends. Amazon was where you bought something. And Apple was a products company. Those lines of distinction were very clear.
As a follow up to my blog posted this morning, "Breaking News: What Microsoft's Acquisition of LinkedIn Means," here's a great read from Recode: Does the LinkedIn sale put Twitter in play? Yes, it does.
Breaking News: Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media, It’s all about content! Everywhere you look these days companies are making a big push into content. Verizon buying AOL and now maybe Yahoo.
Build a content site instead. I personally think websites will eventually go the route of newspapers...obsolete. So what to do if people are getting their information from platforms and news feeds? What to do if there are fewer news outlets? What to do if people aren’t visiting websites anymore?
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